Pattern family

Engagement and surveillance engineering

A system built to hold attention and a system built to read behavior turn out to be the same system: the design that keeps someone scrolling is also the design recording what they do while they scroll. Neither half ever asks permission in a way anyone would actually notice.

Attention engineering

Platforms and algorithms

You did not choose to stay. The interface was designed so that leaving costs more effort than scrolling.

Dark patterns

Platforms and algorithms

The interface was designed by someone who wanted something from you. The design is the argument.

Variable ratio capture

Platforms and algorithms

You pulled to refresh. The reward came sometimes. That was enough to keep you pulling.

Engagement farming

Platforms and algorithms

The outrage was the crop. You were the field.

Rage bait

Platforms and algorithms

The post was not written to inform you. It was written to make you angry enough to share.

Algorithmic amplification

Platforms and algorithms

The platform did not pick the loudest voice because it was right. It picked it because you could not look away.

Recommendation capture

Platforms and algorithms

You did not choose the rabbit hole. The feed chose it for you, one small step at a time.

Feedback loop radicalization

Platforms and algorithms

You searched once. The feed gave you more. The more got darker. The darker got normalized.

Filter bubble

Platforms and algorithms

You were not censored. You were simply never shown the other side, and the silence felt like consensus.

Visibility manipulation

Platforms and algorithms

Your post was not removed. It was simply buried, and no one told you.

Affect surveillance

Platforms and algorithms

It read your face before you finished speaking. The reading was not for your benefit.

Surveillance dividend

Platforms and algorithms

You are not the customer. You are the raw material, and your behavior is the ore.

Microtargeting

Platforms and algorithms

The message found you because it was built for you. It was never meant to be seen by anyone else.

Consent fatigue

Platforms and algorithms

You did not agree. You surrendered. The banner was designed to outlast your patience.

The data broker loophole

Platforms and algorithms

No one broke in. No one asked a judge. Someone just bought what was already for sale.

Training data extraction

Platforms and algorithms

The model remembered what it was fed. What it was fed was you.

Conversation prolongation

Platforms and algorithms

The exit button was there. It was small, gray, and easy to miss next to the other one.

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